2 ms·
This is the example that I conveniently use to say that marketing is important: https://www.kickstarter.com/discover/advanced?term=login&category_id=16&sort=mos
by ecesena 8y ago
This is the example that I conveniently use to say that marketing is important: https://www.kickstarter.com/discover/advanced?term=login&category_id=16&sort=most_funded&page=1 https://www.kickstarter.com/discover/advanced?term=login&cat...
Most KS campaigns in the login/2fa space have failed. I let you evaluate the quality of the products, but I'm sure many of these would be valuable.
(Disclaimer: I was part of the first one, that succeeded. We didn't spend much dollars in marketing, but we did invest a lot of time working on messages, keywords, benefits vs features, etc.)