3 ms·

It's just a way to appear generous with an offer they know they won't accept.

• penagwin 8y ago
  And/or a way to "offer more value" without the extra cost. Same reason you get more trade-in credit for a giftcard then cash, hosting is "virtually" free, and kindles only cost production + shipping cost. Not defending them, this is a useless offer, just offering another reason they'd have.
  • 7dare 8y ago
    And $5 million is nothing for Amazon, especially given they're only actually spending a fraction of that as you mentioned.
  • anigbrowl 8y ago
    People who run corporations either don't get or don't care that predicating relationships on deception makes people not like them.