Scalability is important, but it seems the raw speed of websites to any particular user gets less attention than it needs. There is quite a bit of data that slo

Scalability is important, but it seems the raw speed of websites to any particular user gets less attention than it needs. There is quite a bit of data that slow sites are much less attractive to users, even if they don't consciously realize it. So if your response time is bad, you may not even need the scalability ;) If you use bigtable, the speed is mostly determined by the number of sequential data accesses that you have. You should strive to have just 2 or less. The other advice in the article still applies.