This largely came about because of the "no name" craze started by Loblaws that was going on during this time [0]. Plain yellow packaged products with generic n

This largely came about because of the "no name" craze started by Loblaws that was going on during this time [0]. Plain yellow packaged products with generic naming and no pictures, priced low, and of reasonable quality. Because when all you wanted was "Raisin Bran", why pay more? (Yeah, well, to get more raisins, but that's beside the point). I had a lot of yellow groceries in my apartment back in my starving student days. [0] https://en.wikipedia.org/wiki/No_Name_(brand) https://en.wikipedia.org/wiki/No_Name_(brand)