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The name Helvetica Now seems like an April Fools' joke. The name will not age well, plus there is potential for confusion with Helvetica Neue.
by pySSK 7y ago
The name Helvetica Now seems like an April Fools' joke. The name will not age well, plus there is potential for confusion with Helvetica Neue.
- silvester23 7y agoNot disagreeing, but to be fair, Helvetica Neue (neue meaning new in German), did not age well either. I would assume the creators are aware of that, maybe even choosing that name to be in the tradition of Neue.