I see your point, but there would be nothing stopping them from double-dipping under the guise of "we need both revenue streams to pay the bills". They'll stil

I see your point, but there would be nothing stopping them from double-dipping under the guise of "we need both revenue streams to pay the bills". They'll still show us advertisements, though they'll probably optimize them to use fewer CPU cycles since those would directly affect their bottom line. I sincerely doubt the vast majority of the general population are using ad-blocking software today; at least, not to the extent that companies would dial back their advertisements in an attempt to prevent the size of this demographic from increasing further.