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That’s not A/B testing, or at least not just A/B testing, that’s a full blown psych experiment.
by gotocake 7y ago
That’s not A/B testing, or at least not just A/B testing, that’s a full blown psych experiment.
- rapind 7y agoBut it's really not a one-off. This has become modern day marketing tactics. Guarantee someone gave a presentation today to a bunch of execs about how to manipulate a percentage of your users to achieve [x] goal by lightly "nudging" them.