As an end user it shouldn’t be a concern you have as long as the data isn’t used for things you would find surprising. Right now there’s no way for any analyti

As an end user it shouldn’t be a concern you have as long as the data isn’t used for things you would find surprising. Right now there’s no way for any analytics company to convince you they don’t do anything surprising. I want my customers to run successful businesses and to use the data we collect on their behalf to help them do that. Why should you care? Mostly hypotheticals, but as said above, it shouldn’t matter to you. If analytics works, we can drive down costs, and improve how companies spend money on marketing and product development. This should mean more affordable and or higher quality products and services.