A friend spoke to an SEO analyst just yesterday and it seems the counterplay is to add "recency" to your posts. If you have an older post that's great but not

A friend spoke to an SEO analyst just yesterday and it seems the counterplay is to add "recency" to your posts. If you have an older post that's great but not changed, it'll become less prominent. So go in, edit in some changes, and now it's fresh and ready to be indexed prominently again. If this is how it goes, I guess it helps in a way. The articles we care about get attention and don't drop off. But there's so much of the old web we might lose in the haystack.