I had just started actually reading TFA because this topic interests me, I was skimming past some infographic of "phone addicts spend x% not looking at the road

I had just started actually reading TFA because this topic interests me, I was skimming past some infographic of "phone addicts spend x% not looking at the road" when - pop! - a little distraction popped up in the bottom right corner offering "hey <domainname> wanna chat". A distraction, a creepy "personalized" one no less, on an article about distractions. Too meta for me, I ctrl-w'd outta there.