> What they really need to do is get rid of the high friction signup process for new channels. Why should I have to go to an external website when Roku should h

> What they really need to do is get rid of the high friction signup process for new channels. Why should I have to go to an external website when Roku should have all the identifying information third parties would need? Are you referring to the friction of inputting the code on the service provider's website? If so, I think that is a much better solution than having to input the password generated by my password manager. Even if Roku wanted to serve as some form of identity provider, you'd still have to go through some small bit of friction to associate your Roku account with the service provider. Given that we are talking about security and access to saved credit cards in some cases, I think a small amount of friction is warranted. The short codes are an excellent balance of convenience and friction.