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> it's an arms race I can echo that, which is why I doubt that neither advertising nor design can become fully automated by AI I could see 2 things happening
by woodpanel 8y ago
> it's an arms race
I can echo that, which is why I doubt that neither advertising nor design can become fully automated by AI
I could see 2 things happening in this space:
1) AI may make ordinary advertising more accessible for smaller budgets
It'd be similar to bootstrap or material design, in that they help non-design-driven products with not looking obviously cheap. But after adoption of said frameworks, products will look more alike. Hence the need for differentiation to gain more attention.
2) Given the said need for differentiation most revenue lies in the combination of inputs by humans and AI.
For example when given the fundamental parameters that define a brand's design language, an AI could iterate on that to churn out new designs that continue this language with the human fine tuning the direction.
An AI then could also deliver options of where to steer the design language in general, e.g. for car-designs:
a) add an aston-martin-like front grill (go with the general trend)
b) do the exact opposite of a)
c) allow just small changes to current design language and never mind the competitors
etc.
- deleted 8y ago[deleted]
- konsalexee 8y ago>1) AI may make ordinary advertising more accessible for smaller budgets That means that the big players with large budgets will need to step up their game. As I see it, automation enables right now smaller budgets, so A.I. and in general machine learning can step up the "rich" guys game. >2) Given the said need for differentiation most revenue lies in the combination of inputs by humans and AI. I wrote in the article the definition of Predictive design.I quote the definition below. "In Predictive Design, data is collected, a statistical model is formulated, predictions are made, and the model is validated (or revised) as additional data becomes available." That means that A.I. in design will not work without designs created by humans and in general curation by humans. Unsupervised Designing is actually something I believe will never happen. You stated correctly that most revenue lies in the combination of inputs by humans and AI, cannot agree more!