This can very much be a thing. Azure was originally built to look how many IT orgs deployed and managed their windows based infrastructure. It made it less scar

This can very much be a thing. Azure was originally built to look how many IT orgs deployed and managed their windows based infrastructure. It made it less scary to move into Azure, as opposed to AWS. You can also see this in healthcare with Epic. They use absolutely bizarre names for everything to the point that it is hard for organizations using Epic to talk to organizations using other EHRs, or for employees to move between them. And since they have an absolute stranglehold on training and documentation, you basically have to go through them to be indoctrinated. Folks have a real fear of change and learning is viewed as difficult and/or annoying. This can create considerable inertia that you can exploit.