There are different audiences out there and the "metrics" reflect some of them but not others. Simplified version. Type 1: Think that metrics (followers, fri

There are different audiences out there and the "metrics" reflect some of them but not others. Simplified version. Type 1: Think that metrics (followers, friends, likes, reposts...) have meaning. Pursue that meaning. Have no effective moral structure. Maybe are dumb. Type 2: Don't care about metrics. Find a way to get something that they actually like out of the systems. Have some moral structure. Much discussion assumes that all users are dominated by their Type 1 side. Type 2's are invisible to the analyst. Me I say. If everybody is genuinely Type 1 it's time to can "Project Mankind" and start again. Fortunately I know that there are Type 2's out there.