And there are a bunch of smaller options that are totally reasonable, depending on your use case. I feel far too many people select AWS as a knee-jerk reaction,

And there are a bunch of smaller options that are totally reasonable, depending on your use case. I feel far too many people select AWS as a knee-jerk reaction, when something like Digital Ocean or Zeit. There are plenty of smaller players that are completely reasonable, and you'll probably get better support since they need your business.