I do not think a large amount of bands were promoted in the old days, just that the ones that did were made into gods by the talent pushers. I think you have a

I do not think a large amount of bands were promoted in the old days, just that the ones that did were made into gods by the talent pushers. I think you have a much better position these days, especially with all the free testing (samples and such) on the web sites. Music has always been a social thing, so take advantage of that. Your fans should have a reason to create new fans. Cool shirts can be conversation starters which lead to iPod demos. Maybe you could find similar bands and cross-pollinate the fanbases. Maybe you could run a promotion for the holidays where a fan buys a bunch of CDs to use as gifts, and the buyer gets some sort of trinket. Just some ideas.