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Fascinating and if you think about it, it's hardly a surprise. Kids want to be cool in front of their peer groups (I think all of you have experienced that per
by grwthckrmstr 8y ago
Fascinating and if you think about it, it's hardly a surprise.
Kids want to be cool in front of their peer groups (I think all of you have experienced that period in your lives, don't bring up yourself as an exception, it's not contributing to the discussion).
Kids want to be part of social clans and groups.
It's hard to dispute the above 2 statements, so the conclusion that iPhones are the preferred choice due to
a. Coolness factor
b. Everyone else is using it / walled garden / iMessage
is hardly a surprise.
I would love to see the discussion project onwards to the future -- what implications does this have for when these 13 somethings become 23 somethings with a job and have to buy a phone.
Are they going to switch to Android at some point?
Does majority of the growing population get used to iPhone at an early age, which means we will see an uptick in iPhone adoption in the coming decade?
I find these questions far more fascinating.