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Maybe it's a regional thing, as the South was oddly oversampled at 45% of the 8000. I don't hang around teens but do make a point of looking at what tech they'r
by npunt 8y ago
Maybe it's a regional thing, as the South was oddly oversampled at 45% of the 8000. I don't hang around teens but do make a point of looking at what tech they're using when I see them, and I've never seen one wearing a smartwatch of any kind. Apple Watch is just getting to the hand-me-down stage so maybe that's it.
I totally buy that Apple has a very strong brand with teens, I just don't see smartwatches as being must-haves for teens. I'd guess more teens would want to put the extra $$ into a newer smartphone (faster & with a better camera) instead of a secondary device.
- xbmcuser 8y agoApple has sort of a lock in for teens in the US because of its imessages app from what I understand. This is something unique in North America as rest of the counties use messaging apps like whatsapp
- npunt 8y agoFor sure iMessage is huge in the US, and teens are at a time in their lives when social inclusion is pretty much #1 on the list of priorities. I buy that argument. It's that Apple Watch is likely only third on the list of purchases after iOS device + wireless headphones, and has much less social inclusion value, and at that point you've spent many teenagers budgets.
- germinalphrase 8y agoI teach high school English in a middle/upper middle class midwestern suburb. %20 with an Apple Watch seems high, but not outrageous. AirPods are everywhere though.