3 ms·
They admit to focusing on middle class to high income households, so they might not be far off in those groups. Definitely not representative of the whole count
by pxeboot 8y ago
They admit to focusing on middle class to high income households, so they might not be far off in those groups. Definitely not representative of the whole country though.
- npunt 8y agoMaybe it's a regional thing, as the South was oddly oversampled at 45% of the 8000. I don't hang around teens but do make a point of looking at what tech they're using when I see them, and I've never seen one wearing a smartwatch of any kind. Apple Watch is just getting to the hand-me-down stage so maybe that's it. I totally buy that Apple has a very strong brand with teens, I just don't see smartwatches as being must-haves for teens. I'd guess more teens would want to put the extra $$ into a newer smartphone (faster & with a better camera) instead of a secondary device.
- xbmcuser 8y agoApple has sort of a lock in for teens in the US because of its imessages app from what I understand. This is something unique in North America as rest of the counties use messaging apps like whatsapp
- npunt 8y agoFor sure iMessage is huge in the US, and teens are at a time in their lives when social inclusion is pretty much #1 on the list of priorities. I buy that argument. It's that Apple Watch is likely only third on the list of purchases after iOS device + wireless headphones, and has much less social inclusion value, and at that point you've spent many teenagers budgets.
- germinalphrase 8y agoI teach high school English in a middle/upper middle class midwestern suburb. %20 with an Apple Watch seems high, but not outrageous. AirPods are everywhere though.