5 ms·

I do wonder what the impact of this is. I can't think of any good way you could study it other than surveying people. Does this have a discernible market effect

I do wonder what the impact of this is. I can't think of any good way you could study it other than surveying people. Does this have a discernible market effect under demographic most vulnerable to social pressure?

threeseed 8y ago
People just like to make it sound like it's a really big deal amongst young people. When in fact it's probably just one of dozens of reasons for which they phone they choose. Treating young people like they are less savvy or reasoned about the decisions is always a mistake. Likewise you can't just treat hundreds of millions of people as thought they are one homogenous hivemind.
- RcouF1uZ4gsC 8y ago
  >Treating young people like they are less savvy or reasoned about the decisions is always a mistake. I am not sure it is always a mistake. People have made billions of dollars by doing. Look at how sneakers are advertised and sold. On a more sinister note, take a look at the whole Joe Camel cigarette advertising campaign.
  - threeseed 8y ago
    Most people who are buying expensive sneakers are not young. And it's nothing to do with advertising and everything to do with fashion, hobby, exclusivity etc. Likewise bringing up cigarette is ridiculous since it ignores the fact that they are highly addictive.
    - mandelbrotwurst 8y ago
      Some would argue that smartphones are addictive.
    - ghettoimp 8y ago
      Right, not at all like phones :)
    - hn_throwaway_99 8y ago
      > Likewise bringing up cigarette is ridiculous since it ignores the fact that they are highly addictive. To be addictive you need to start, and the cigarette companies knew that if you made it out of your teenage years without smoking, there was almost no chance you would start smoking. All of that marketing worked on teenagers specifically due to peer pressure and desire to fit in/be cool. And it's repeating itself with Juul. Virtually no 20+ year old non-smokers wake up one day and think "I want to start a vaping habit."
- Kaveren 8y ago
  You don't think it's possible that teenagers place increased weight on what might normally be considered an insignificant difference? And that this has a non-zero market impact? There's a reason people buy Supreme. In another comment you refer to "exclusivity" with fashion. Why, then, is it such a ridiculous proposition that the exclusivity of having a blue text message bubble could have an impact as a status symbol, in it of itself?
hylianwarrior 8y ago
There is absolutely a market impact

threeseed 8y ago

People just like to make it sound like it's a really big deal amongst young people. When in fact it's probably just one of dozens of reasons for which they phone they choose. Treating young people like they are less savvy or reasoned about the decisions is always a mistake. Likewise you can't just treat hundreds of millions of people as thought they are one homogenous hivemind.

RcouF1uZ4gsC 8y ago
>Treating young people like they are less savvy or reasoned about the decisions is always a mistake. I am not sure it is always a mistake. People have made billions of dollars by doing. Look at how sneakers are advertised and sold. On a more sinister note, take a look at the whole Joe Camel cigarette advertising campaign.
- threeseed 8y ago
  Most people who are buying expensive sneakers are not young. And it's nothing to do with advertising and everything to do with fashion, hobby, exclusivity etc. Likewise bringing up cigarette is ridiculous since it ignores the fact that they are highly addictive.
  - mandelbrotwurst 8y ago
    Some would argue that smartphones are addictive.
  - ghettoimp 8y ago
    Right, not at all like phones :)
  - hn_throwaway_99 8y ago
    > Likewise bringing up cigarette is ridiculous since it ignores the fact that they are highly addictive. To be addictive you need to start, and the cigarette companies knew that if you made it out of your teenage years without smoking, there was almost no chance you would start smoking. All of that marketing worked on teenagers specifically due to peer pressure and desire to fit in/be cool. And it's repeating itself with Juul. Virtually no 20+ year old non-smokers wake up one day and think "I want to start a vaping habit."
Kaveren 8y ago
You don't think it's possible that teenagers place increased weight on what might normally be considered an insignificant difference? And that this has a non-zero market impact? There's a reason people buy Supreme. In another comment you refer to "exclusivity" with fashion. Why, then, is it such a ridiculous proposition that the exclusivity of having a blue text message bubble could have an impact as a status symbol, in it of itself?

hylianwarrior 8y ago

There is absolutely a market impact