Sans is overused. Please do not use (or carefully consider before using) sans fonts for long blocks of text you expect people to read.[1] [1] https://www.yout

Sans is overused. Please do not use (or carefully consider before using) sans fonts for long blocks of text you expect people to read.[1] [1] https://www.youtube.com/watch?v=soYKFWqVVzg#t=34m53s https://www.youtube.com/watch?v=soYKFWqVVzg#t=34m53s "I disagree, I like sans [for long prose] better" comments miss the point; this is not an anecdata competition, it's about how many people prefer each one (and also it would be worth considering how strongly they hold that preference, since mildly pissing off even a slight majority of your readers/customers is better than really pissing off a smaller percentage). Even if you're skeptical of the studies Mayer looked at, Google (literata) and Amazon (bookerly) seem to be in the serif camp. Do you think Amazon made a mistake, too?