> It can't be too much longer now. That's really unclear. Users' behavior regarding their own personal data and their claims of privacy expectations seem to de

> It can't be too much longer now. That's really unclear. Users' behavior regarding their own personal data and their claims of privacy expectations seem to deviate pretty significantly. I once nearly sold a company loyalty card to a guy at a bookstore buying a forearm-length stack of books on "Privacy in the digital age." We got as far as the part where I was asking him for his address and date of birth before he politely declined. I've heard the issue most pithily described as "People, when asked, will consistently give two answers: (a) they would like more of their personal information kept private, and (b) yes, they would be happy to fill out the deeply-detailed shopper demographic survey in the mall for a Snickers bar."