I would if I were trying to sell something in a market where the murder of customers was a common (or even merely widely reported) phenomenon. Because the risk

I would if I were trying to sell something in a market where the murder of customers was a common (or even merely widely reported) phenomenon. Because the risk of making someone think about it who hasn't before, is lower, and the benefit of potentially reaching someone with that message who was already wondering about it, is higher.