The others would be: the whole battery scandal where Apple slowed down older phones without explaining that the battery, a replaceable component, was the issue.

The others would be: the whole battery scandal where Apple slowed down older phones without explaining that the battery, a replaceable component, was the issue. And the 2016-2018 MacBook keyboards, which are an absolute travesty. Apple needs to face it: They have an arrogance problem. ("Courage") This applies to a lot of SV: An over-willingness to dismiss the voices of the many. EDIT: Apple under Steve Jobs didn't succeed by simply going against the grain. Apple at its best knows when it made sense to go against the grain, and when it made sense to cater to the masses. It hasn't been at its best in recent years.