3 ms·
Hmmh, I though Jason Njoku's irokoTV was doing really well? Isn't it the same concept? https://en.wikipedia.org/wiki/Jason_Njoku https://en.wikipedia.org/wiki/
by jkuria 8y ago
Hmmh, I though Jason Njoku's irokoTV was doing really well? Isn't it the same concept?
https://en.wikipedia.org/wiki/Jason_Njoku https://en.wikipedia.org/wiki/Jason_Njoku
I guess they target Africans in the diaspora, who have much more disposable income.
It is very tough to succeed targeting Africans in Africa without first focusing on a specific country.
By the way, I see this phenomenon a lot with African restaurants in the US. If you are targeting, say just Nigerians or Kenyans, your restaurant will fail 100%.
They are not enough of them and are often unappreciative and judgemental--complaining it is not like their mother's cooking!
The African restaurants that succeed make it exotic and exciting enough to appeal to Americans and the broader populace. They may invent dishes or create a 'fusion' menu but who cares! After all, there is no "General Tso's" chicken in China!
- fecak 8y agoA few years ago I briefly had some business interactions with iRoko in New York, and when I saw the title of this article I immediately thought what you did. I think the biggest challenge they discussed with me at the time was a mobile first market, but it was a few years ago.
- vmarsy 8y ago> By the way, I see this phenomenon a lot with African restaurants in the US. If you are targeting, say just Nigerians or Kenyans, your restaurant will fail 100%. > They are not enough of them and are often unappreciative and judgemental--complaining it is not like their mother's cooking! > The African restaurants that succeed make it exotic and exciting enough to appeal to Americans and the broader populace. They may invent dishes or create a 'fusion' menu but who cares! After all, there is no "General Tso's" chicken in China! is Ethiopian cuisine special here? I see 100% Ethiopian restaurants on the west coast, and they seem successful, without having to go the 'fusion' route.
- segmondy 8y agoNot true, depends on location. There are such restaurants in Chicago, DC, Houston, Dallas, Atlanta, NY. If you have the crowd you will do fine, it all depends on your market.
- festivilia 8y agoWell technically, it's not the same thing. Irokotv is a VOD platform for Nollywood films with an already hungry potential customer base especially for Nigerians in diaspora. 90 percent of IrokoTv's diehard core customers don't even know what a short film is or have an interest in watching one. Except you are a filmmaker or have a deep interest in the film industry, you most likely don't know what a short film is, it's usefulness or why it's important.. lol this was our mistake. we should have targeted countries with very active short film community.