3 ms·

>83% of US women 25-54 for example Can you clarify what you mean by this stat? Surely not 83% of US women aged 24-54 use Pinterest?

• marpstar 8y ago
  Why is that hard to believe? I'm 31 and every woman I know uses Pinterest.
  • throwawaylolx 8y ago
    This piece of research clearly disagrees with these wild numbers you claim to be normal based on your anecdotal experience: https://www.pewinternet.org/2018/03/01/social-media-use-in-2018/ https://www.pewinternet.org/2018/03/01/social-media-use-in-2... Perhaps the numbers mentioned initially refer to everyone who happens to sometimes end up on Pinterest by clicking on an image on Google Image Search?
    • michelb 8y ago
      I used Pinterest's own report https://business.pinterest.com/en/blog/how-to-connect-with-the-deciders https://business.pinterest.com/en/blog/how-to-connect-with-t... which pulls that number from comScore apparently. Another report is https://www.statista.com/statistics/408229/us-pinterest-user-gender/ https://www.statista.com/statistics/408229/us-pinterest-user... I'm pretty sure Google Image Search is indeed a major contributor.