> Publicly funded educational institutions can compete by reassigning some of their budget dedicated to sports Athletics programs are a huge driver of both alu

> Publicly funded educational institutions can compete by reassigning some of their budget dedicated to sports Athletics programs are a huge driver of both alumni donations and student enrollment. Unfortunately. Not to mention licensing revenue from apparel and the like. > Because they are passionate about academic research (and potentially teaching), something that the university is very aware of and has no problem using to their advantage. This was more effective when the pay disparity was smaller.