this a classic seo content generation move, called mad lib sites. You create a templated article, with variables for each piece of dynamic content. Usually, you

this a classic seo content generation move, called mad lib sites. You create a templated article, with variables for each piece of dynamic content. Usually, you will also create "spun" content so that each article created with the madlib template is even more unique. Then, you can scrape or find large databases of consistent information and deploy very large sites. The trouble is getting google to fully index these sites. It requires a good amount of link building both to the madlib pages and the home page to get enough juice for the crawlers to spend time on the site and get things indexed. They can be very useful sites to build for a variety of reasons, and can actually add some value depending on the data you're publishing