(Pros:) Have a huge audience, great for exposure. (Cons:) Posts content usually provides general information because they target the mass (not for specific grou

(Pros:) Have a huge audience, great for exposure. (Cons:) Posts content usually provides general information because they target the mass (not for specific groups). There are not many posts with high-quality (dig deep into a topic) content, and most of them are not really popular