Have any of the big players in travel innovated in any way? I'm talking about Booking.com, Priceline etc. Hard to see how poaching Expedia execs is a signal. F

Have any of the big players in travel innovated in any way? I'm talking about Booking.com, Priceline etc. Hard to see how poaching Expedia execs is a signal. From the article it sounds like their innovation will be to be another aggregator?