Around the turn of the millennium two students built a prototype Ryanair website and asked for IR£15,000 (at the time) for it. Ryanair bargained them down to IR

Around the turn of the millennium two students built a prototype Ryanair website and asked for IR£15,000 (at the time) for it. Ryanair bargained them down to IR£12,000. Their booking process is held up as a textbook 'how not to do usability' case study. The amount of money they can potentially milk from you in the "services" section of the booking process (stuff listed by default as €0.00 like the SMS booking confirmation) is almost funny.