60's and 70's IBM was a tour de force. They're one of the first companies to realize that Design is an integral part of business and Design is not decoration. T

60's and 70's IBM was a tour de force. They're one of the first companies to realize that Design is an integral part of business and Design is not decoration. This was a top-down push, IBM was blessed by Eliot Noyes [1] the executive who had an architecture degree from Harvard Graduate School of Design. IBM proved to the world that everything from corporate logo (designed by Paul Rand) to their product design, stationary, building design, ... everything needs to feel uniform and part of the same company. IBM System 360 was a pinnacle of design, brainchild of Eliot Noyes along with many other products from IBM. [1] https://en.wikipedia.org/wiki/Eliot_Noyes https://en.wikipedia.org/wiki/Eliot_Noyes