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In the long term, as a publisher, what is preventing me from getting my own deals from the same vendors? Are you getting me any exclusive deals with these vend

• ktsmith 16y ago
  There's probably nothing stopping you from getting these types of deals set up. The problem is that you then go from working on your core business to managing relationships as a lead seller. The novelty of this approach is that RewardLevel acts as a broker and manages all those relationships and then their algorithm supposedly shows the deals that work best on your site. That leaves you with higher signups and in theory more revenue, and RewardLevel's advertisers with more leads. RewardLevel makes money by sitting in the middle and managing that pool of advertisers. You would have to weigh the cost of having someone manage those relationships for you versus the supposedly free increase in conversions on your landing page by having RewardLevel do it for you. I would caution anyone planning on implementing this that while it is "free" to place the RewardLevel widget into your sign up forms there will be costs associated with those people that sign up for nothing more than the reward. The balancing act is to find offers that only really appeal to your core market to begin with and that is in the hands of the RewardLevel algorithm.