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Just wait until people read up on cookie onboarding. This is how some apps and sites that don't show ads or sell things can make money. They are literally selli
by shostack 8y ago
Just wait until people read up on cookie onboarding. This is how some apps and sites that don't show ads or sell things can make money. They are literally selling your data.
The irony is, I've seen quite a bit of industry chatter whenever the topic of 3rd party DMP audience segments comes up, and the general vibe is they are not at all accurate. And this is why so many large companies are investing in 1p and even 2p data. 1p in particular, depending on their business model, can give them the data they need to remain competitive in a post-GDPR world, assuming they can obtain consent and/or prove legitimate interest.