Napkin math: If 1 million people sign up to AN+ at $10 per month, that’s $10 million per month brought in, or $120 million per year. Apple takes $60 million of

Napkin math: If 1 million people sign up to AN+ at $10 per month, that’s $10 million per month brought in, or $120 million per year. Apple takes $60 million of that, and 300 publishers divvy up the other $60 million, which if distributed equally would be $200K per year, per magaizine. Apple has stated that payment will correspond with performance, which Apple defines as “time spent,” which will probably heavily skew to the publications being featured on the front page of AN+. Publications that don’t use the enhanced format (which is roughly half of them, currently) will likely never appear on the front page, which means they’ll earn nada, and the revenue will be lopsided to the publications Apple promotes. Everything hinges on how Apple defines “Time Spent” and how much that correlates with promotion on AN+’s front home screen.