4 ms·

The conversion rate increase appears to speak to the publisher, ie the company with the landing page being incentivized and not the company offering the reward.

• joshdotsmith 16y ago
  It's a little unclear to me. The problem is with "the company offering the reward" language. I took that to mean the company that presents the reward for the signups, but you're saying it's the company actually offering the deal, e.g. Amazon. That makes more sense. So that company not only offers their reward but also pays $5 to Reward Level?
  • ktsmith 16y ago
    That's the way I interpreted it. It looks like RewardLevel is set up as a broker. They get publishers to install widgets on the sign up forms, that data is then passed to advertisers (the reward offerer) and RewardLevel makes a commission on the conversions at the advertisers end. I would also guess that while the advertiser may be giving out a reward to each sign up on the publisher site (discount, voucher, coupon, gift etc) they may not be paying $5 to RewardLevel each time. There's probably separate language that defines what a conversion is for the advertiser such as a signup or enrollment in service with the company providing the incentive in addition to the initial sign up on the publishers landing page. We'll have to see if Noah speaks to how advertisers sign up as it's been asked a couple of times.