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Knorr Future 50 Report? Title should be changed to inform that it's not WWF report alone.

by pndy 8y ago

endorphone 8y ago
It should be changed as the report was spearheaded by Dorothy Shaver, "Registered Dietitian and Global Knorr Sustainability Lead." Some will view that cynically, but there is absolutely nothing in the report that seems biased or benefiting Knorr in any way, beyond sincerely trying to herald sustainable food and at most getting a bit of credit for trying to do good. It still is an interesting read.
mekoka 8y ago
I scanned the report for Knorr's involvement and nothing seemed fishy to me. There was this paragraph: This was assessed by Knorr cross-functional teams of marketers, nutritionists, chefs, and product developers spanning across Asia, Africa, North America, South America, Europe and Australia, who answered the assessment questions with yes/no/maybe for every ingredient. The data were collated and assessed to determine which foods should potentially be eliminated based on responses. If more than half of the countries answered ‘no’ to one of the questions, the ingredient was eliminated. The relative nutrient density scores (NRF) were considered when choosing between foods with similar input, ensuring the foods in the final list would be nutritious. Then later near the bottom: Knorr and WWF have joined forces with other leaders in nutrition and sustainability to develop Future 50 Foods In writing this report, Knorr, WWF and Adam Drewnowski are grateful for input and review from experts at Bioversity International, Crops For the Future, EAT Foundation, Edelman, Food and Land Use Coalition (FOLU), Food Reform for Sustainability and Health (FReSH), GAIN, Global Crop Diversity Trust, Gro Intelligence, Oxfam GB, SDG2 Advocacy Hub, Wageningen University and Yolélé Foods. This report ultimately reflects the views of Knorr, WWF and Adam Drewnowski. The creation of this report was led by Dorothy Shaver, Registered Dietitian and Global Knorr Sustainability Lead. It was published in February 2019.

Knorr Future 50 Report? Title should be changed to inform that it's not WWF report alone.

by pndy 8y ago

Knorr Future 50 Report? Title should be changed to inform that it's not WWF report alone.

It should be changed as the report was spearheaded by Dorothy Shaver, "Registered Dietitian and Global Knorr Sustainability Lead." Some will view that cynically, but there is absolutely nothing in the report that seems biased or benefiting Knorr in any way, beyond sincerely trying to herald sustainable food and at most getting a bit of credit for trying to do good. It still is an interesting read.

mekoka 8y ago

I scanned the report for Knorr's involvement and nothing seemed fishy to me. There was this paragraph: This was assessed by Knorr cross-functional teams of marketers, nutritionists, chefs, and product developers spanning across Asia, Africa, North America, South America, Europe and Australia, who answered the assessment questions with yes/no/maybe for every ingredient. The data were collated and assessed to determine which foods should potentially be eliminated based on responses. If more than half of the countries answered ‘no’ to one of the questions, the ingredient was eliminated. The relative nutrient density scores (NRF) were considered when choosing between foods with similar input, ensuring the foods in the final list would be nutritious. Then later near the bottom: Knorr and WWF have joined forces with other leaders in nutrition and sustainability to develop Future 50 Foods In writing this report, Knorr, WWF and Adam Drewnowski are grateful for input and review from experts at Bioversity International, Crops For the Future, EAT Foundation, Edelman, Food and Land Use Coalition (FOLU), Food Reform for Sustainability and Health (FReSH), GAIN, Global Crop Diversity Trust, Gro Intelligence, Oxfam GB, SDG2 Advocacy Hub, Wageningen University and Yolélé Foods. This report ultimately reflects the views of Knorr, WWF and Adam Drewnowski. The creation of this report was led by Dorothy Shaver, Registered Dietitian and Global Knorr Sustainability Lead. It was published in February 2019.