4 ms·
Rolex is a terrible example. On top of their products aiming to last generations (nobody's going to leave Apple Watch to their grandchildren), they're also well
by r3bl 8y ago
Rolex is a terrible example. On top of their products aiming to last generations (nobody's going to leave Apple Watch to their grandchildren), they're also well known for not reporting any sales figures what so ever.
Nobody can tell you how many Rolexes there are in total, let alone the sales figures of a specific model of a Rolex. That's partially what makes them so valuable. People usually don't change Rolexes every year when the new model is out.
- neuronic 8y agoChanging an Apple Watch/Android Wearable even once every 3-5 years must be the 7th circle of hell for someone like Dieter Rams. It's incredible how normal it has become to switch out $500-$1200 products at such a cycle. Wasteful, next to no functional gain (certified electro-cardiography being exempt in my books), supporting narcissism... It's consumerism to the max. We should all take a step back and think about what we are doing.
- azhenley 8y agoI too hate the cycle of replacing expensive things every few years for little to no gain. But in the case of the Apple Watch, I think this replacement cycle is the same as most jewelry/fashion items.
- HeyLaughingBoy 8y agoYou could (and are) say the same things about Fashion, since that's pretty much what the Apple Watch is: a fashion statement.