At the time there were no other options in the niche, and it fitted well with what some of us wanted: huge battery life, few features that worked well, lightwei

At the time there were no other options in the niche, and it fitted well with what some of us wanted: huge battery life, few features that worked well, lightweight, robust... cheap! Meanwhile Samsung, Garmin etc. went after Apple looking for features at the cost of everything else. Today there is a myriad of competitors; when pebble.com went down, I bought one with 45 day battery life and otherwise the same features as a Pebble HR+ at the same price, plus GPS. There's third party apps for a few bucks. I do miss the always-on display and its clarity, but not dealing with the slow and buggy software and lack of sync or ability to export the data. And I have more confidence in Xiaomi being around in a few years, not that it matters with Google Fit, MyFitnessPal and local CSV backups.