Apple could never compete with Netflix without a serious rethink of their brand values. To have truly good TV people need to be able to tell stories about awful

Apple could never compete with Netflix without a serious rethink of their brand values. To have truly good TV people need to be able to tell stories about awful things as well as good things. You'll never get something like The Wire coming out of Apple because it makes the current execs feel uneasy. You will however get safe milquetoast things like Carpool Karaoke.