Someone posted Valve's response to this on /r/steam. Basically, they don't agree with it, but stopped doing it years ago since they knew the EU was going to gi

Someone posted Valve's response to this on /r/steam. Basically, they don't agree with it, but stopped doing it years ago since they knew the EU was going to give them problems with it. They also said that it only applied to physical copies of games that included a code to redeem on steam, so they weren't making any money off of this, and it was only done at the request of some publishers.