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Sony tried to do the same in 2005 when Microsoft released the XBox 360, only they kept pushing back the release date. Thankfully their E3 2006 press conference

Sony tried to do the same in 2005 when Microsoft released the XBox 360, only they kept pushing back the release date. Thankfully their E3 2006 press conference was such a flop that in a bit of karmic justice it forced them to stop resting on their laurels and compete for marketshare again.

rocky1138 7y ago
There was precedent. Sony destroyed the SEGA Saturn's USA launch by simply walking up to the microphone at E3 in 1995 by saying just one word: $299.
- Paianni 7y ago
  Saturn's launch was destroyed by a sudden release with too few retailers onboard. E3 was just a byproduct of that.