Ringly. It was a well executed niche product that was priced at for-profit margins. Not sure why the company went under, but they did. As anyone with kids know,

Ringly. It was a well executed niche product that was priced at for-profit margins. Not sure why the company went under, but they did. As anyone with kids know, not everything needs to have a screen or be "smart" (aka pain in the ass). There's a lot to be said for simple, elegant functionality and long battery life. I'm sure that they could relaunch with a 10 person lifestyle company.