Exactly this. T9 input is difficult for most people, but especially for the customer base of the Jio phones: a lot of the people who buy these phones are lookin

Exactly this. T9 input is difficult for most people, but especially for the customer base of the Jio phones: a lot of the people who buy these phones are looking for content in languages they aren't necessarily fluent in, and some are even semi-literate in their native language. Being able to send a text message, make a call, or search for a popular video via voice input is a huge boon for those users.