I suspect it's the opposite. They built a solid, not spectacular business on clever marketing and craftsmanship. Then they extracted witty aphorisms from it, an

I suspect it's the opposite. They built a solid, not spectacular business on clever marketing and craftsmanship. Then they extracted witty aphorisms from it, and became heroes. It's a bunch of platitudes. Nothing straightforwardly false, but in such high doses? Smug and vacuous.