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How so? For example, how are these wrong or irritating? "Ask a person to draw the screen from memory and only the most important things will be remembered" "

How so? For example, how are these wrong or irritating? "Ask a person to draw the screen from memory and only the most important things will be remembered" "Users always come with feedback in the form of solutions, not problems. Try to understand root issues." "Try it and look at the data for decisions. Don't be attached to your decision" Is it irritating because you find these obvious? I could see that. But the same way I know I should exercise more, eat better and sleep more, while still not doing it, it's always good to hear/read good advice again and again.

axod 16y ago
If you asked someone to draw the screen of say http://godaddy.com http://godaddy.com from memory, they'd likely mainly remember the lovely lady wearing a 'godaddy' t-shirt. Is that the most important thing? What we remember is different to what we want if we need it. "important" isn't specific enough. Who is it important to? In what context? Should we also ask a hacker to write down the keyboard short cuts from emacs they remember and get rid of the rest of them? I'm not going to get into an argument, but hopefully you can see why I made the comment.
- avk 16y ago
  > If you asked someone to draw the screen of say http://godaddy.com http://godaddy.com from memory, they'd likely mainly remember the lovely lady wearing a 'godaddy' t-shirt. Is that the most important thing? That's exactly the point. Isn't that something the GoDaddy designer(s) should know and take into account? They want people buying domain names, not drooling. Again with GoDaddy, do you want a sexy brand image, a lead gen wet dream, people to quickly buy domain names in bulk, etc.? I completely agree that "important" isn't specific enough but it's up to you, as the designer, to figure out the balance.