I'm an in-house PR specialist (i.e. not a contractor/PR agency employee). Half the fight of getting your story in the press is finding the outlet and reporter

I'm an in-house PR specialist (i.e. not a contractor/PR agency employee). Half the fight of getting your story in the press is finding the outlet and reporter whose beat/publication matches up with the story. Just because a concept comes from PR doesn't make it a lie, or untrue. Where I work, there are regularly compelling stories that make excellent human interest features. I make sure those stories get attention. What is the harm? Packaging a company's story into a journalist-friendly format doesn't strip the story of all merit automatically.