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The apple card is sticky because earning 2% cash back with it requires the use of Apple Pay.

• graeme 8y ago
  I think this is an interesting double strategy with the card: apple now will have a small army of customers asking stores “do you support apple pay? Do you support apple pay?” This will drive adoption. (For those who haven’t been to the US: unlike the rest of the developed work, contactless payment isn’t universal in America. Many places still require you to swipe and sign. Even chip readers are somewhat new. So this card is a way of pushing merchants to modernize their systems and support contactless. Users get 1% for card use but 2% for apple pay) Edit: why is this getting downvoted? It seems obviously correct. Apple has been struggling to push us apple pay acceptance for years.
  • screye 8y ago
    > Users get 1% for card use but 2% for apple pay 2% cash back on cards is quite common. Especially if you earn enough to be deeply invested in the Apple ecosystem.
    • graeme 8y ago
      For sure. It’s not an amazing card from a cashback perspective. But, many people will get this card regardless (for convenience, for the privscy, for the analytics, etc). And they will have an incentive to ask stores about apple pay: double cashback. That’s my point. Apple will be passively mobilizing these people to spread contactless acceptance.