> The card is probably a good idea. No fee, simplicity, and convenience are good for the consumer. Only selling to Apple product users means a certain band of w

> The card is probably a good idea. No fee, simplicity, and convenience are good for the consumer. Only selling to Apple product users means a certain band of wealth and thereby lower default rates are implicitly targeted. The strategy may work in the US where the payments ecosystem is incredibly dated and backwards, but Apple Card is very much a me-too offering in nearly every other developed economy.