Many companies I have been at used the interview process as a means of getting new ideas, user feedback, product review, and more importantly as a way to get po

Many companies I have been at used the interview process as a means of getting new ideas, user feedback, product review, and more importantly as a way to get possible solutions to probelms they were facing by getting people to code a solution and looking at how they resolved issues. There was no right/wrong answer. It did require the interviewer have tech/code skills to discuss problems but it proved much better than giving people abitrary assignments from a code bank and getting a HR person to go through a checklist of known solutions. It also sorted the people who actually enjoyed what they were doing from those simply looking for a paycheck.